News from the IPC "Retail" category

BOISE, IDAHO, September 7, 2004 - Visitors will think they're seeing a mirage when they stop by booth # 501 at this year's PMA. The familiar faces of original Gilligan's Island cast members will generate a lot of second looks and, the folks at the Idaho Potato Commission's booth hope, a lot of conversation, socializing and photo opportunities.

For close to 70 years, the Idaho Potato Commission (IPC) has been the national authority on the world’s best-loved potato: the Idaho Potato. The IPC consists of nine members - respected individuals who work within the industry – representing growers, shippers and processors. These individuals are nominated by their peers from the Idaho Potato industry and then a finalist is selected to serve by the Idaho state governor. Supporting the members is a full staff based in the IPC headquarters in Boise, ID.

EAGLE, ID, FEBRUARY - With the buzz about the Idaho Potato Commission's (IPC) 14th Annual Potato Lover's Month Retail Display Contest - including matching prizes for category managers, an Ad Manager Overlay Program and more than $150,000 in cash and prizes - chances are, you've already jumped on board with an innovative entry. But, if you somehow missed the boat, there's still time to tune in and get a new 5-inch portable TV, free just for entering the contest.